MMO Melting Pot article took a somewhat imprudent view on SWToR’s longevity since the recent server merges – and asked “how’s the SWTOR server transfer experience treating you and your friends?”
Responses from comments and community are mixed, although while the fan base is obviously diminished, there is certainly hope.
A view on longevity really depends on how far the owning company wants to stretch, and what is considered a profitable player base. As a market commodity there is probably value in keeping The Old Republic going for as long as possible, as an extension of the franchise. Much of the Star Wars brand strength comes from the many sources of direct connection it has from the fans, and there is a value to having an active MMO, especially if the costs can be curtailed to a moderate profit.
The server merges come along with some seriously large redundancies in the dev staff too. Large sections of the team have been let go, and while that too is initially a worry it actually is to be expected. The dev team size needed for a game once it a few months post-launch are far less than when it is being built. Devs, testers, managers, and all others should expect to either move to new projects, or move on. That is the reality in software development.
It depends on what you consider a failure too. It is fair to say that Conan did not survive, but Rift continues regardless of the fact that a very large number of people have “tanked” the game. Perhaps a few hundred thousand people paying the equivalent of five coffee breaks a month is enough to continue a game franchise. In Jan 2012 the Rift publishers declared that they’d made over $100 Million from the game. Tanked? Not really, and they’re now letting folks play to level 20 for free. That’s the best demo around, and other game creators should take note.
I have friends who were fanatics about the Star Wars game, quit all other gaming aspects, and then have now relinquished their fanaticism. Others still play regularly, and some never even started but still love the brand.
I played while the free weekends were in session, but didn’t subscribe as Blizzard has locked me into the annual pass for a while longer. Nice strategy there by Blizzard, although many forum posts now tell me that their time in the sun has faded too. If they fade like Rift tanked then World of Warcraft will be around for a long time to come.
What is a tanked game anyway? Eve is another game that plays well still, after so many years and expansions; and so many declarations of death by corners of the gaming community. A player-base far smaller that the megalithic World of Warcraft, but still successful.
The Star Wars dev have started talking about SW-ToR going free to play upto level 15, akin to the free pass for WoW/Rift. I like this idea a lot as I’ll get to play more of the story lore, but it may not be enough to get me to subscribe every month. More likely is that I’ll play each class till level 15 and then stop. Is that really a good idea – well it is if you consider playing the game is the best ad a game can have.
So we won’t know really the game has tanked until the servers shut-off and the podcasts fade. The Old Republic might slowly fade from the MMO market over time. I hope it stays around long enough to add a few more features which get absorbed into the “standard” mmo feature set. It’s focus on story was certainly controversial, and bloody enjoyable.
I’ll leave you with this cartoon by Scott Johnson, on ExtraLife. No Comment. Kek.