Cheeky Upgrade option in Character Screen

Aside

Those cheeky fellows working in Blizzard have plonked an ad for Mists of Pandaria in the character screen you see after login.

It is not subtle or unreasonable, and after my initial reaction of “what the f?” I considered using that to purchase my upgrade.

It makes me ponder if we will see character customisation, race change, name change and such in that screen too. Heck it would even be handy to be able to buy month-by-month time as well. The user is logged in, so might benefit from it. All the special offers for pets and such could be there too.

Are you pondering that already Activision?

Paying for a turbo-wow-iphone app?

So the apps for playing wow away from wow will cost a little bit. Like using the AH from an iPhone, nice idea. What is your squeal price for this?

  • the interface and features have to be freaky-high quality to be even worth pondering.
  • the free version of the iphone app had better stay, because cheap wow’ers (like me) are not keen to miss a bit of functionality; particularly if it gets taken away for a paid version.
  • If they start charging for the app and then remove the free one, does that mean that we can get back all the free versions that Blizzard shutdown a while back?

It rings false to me that this should be a paid app, unless of course the fee is so damn small that they’re basically giving it away. Then again that statement is interesting in itself.  That just means I’m not actually adverse to a purchase, just that my squeal price for an app is not the same as everyone else. $1 yep, $3 probably not, $10 piss off jerk.

So my cost is basically a coffee. If it gives value and costs a coffee, I’d get it. If it costs a lunch its out. If it costs a dinner I’ll get pleasure when I hear folks using it, because they’re making me feel that they’re that much more crazy about this wow offline-online thing than I am.

The way we as consumers purchase is well understood, and I think that one thing intelligent marketing and product types understand is how to figure the best squeal point to capture the most money by the end of the product life. More power to them, in fact I respect the math and theory that goes in to it.