Adelaide Festival is not powered by Bigpond

not powered by bigpondThe company I work for, Fusion managed a huge range of the development, media, and communications for the Adelaide Bank Festival of Arts. It was the first year that one company has managed so much of the Festival, and this year has been already pretty successful and we expect the actual event to be as excellent as ever. Part of this project was the website design and development, which is a very significant tool for communicating to the Festival attendees, and the web project was highly challenging to finish in time for launch, and very satisfying to complete.

The Festival had always planned on using Bigpond as their webhost for all the reasons that many organisations host with them – they’re a great provider and can provide huge bandwith. However during the development phase it became obvious that the setup and details of the hosting were not going to be ready in time for the launch, so Fusion temporarily hosted the website while the Bigpond details were sussed out. No big deal, premium web hosting is one of the things that Fusion offers to clients, and it made sense for us to host and then switch over when Bigpond was ready. Up to this point I was happy.

Recently however Bigpond has asked the Festival to add banners on the homepage indicating that the website is “Powered by Bigpond”. This irks me, for a range of reasons; but most of all because its untrue!

The website is “powered” by Fusion’s CMS called Helium, and was successfully running through the launch period, till recently (2 months in total). It happens now to be finally hosted by Bigpond, but the underlying technology is still Helium, and its still Fusion’s CMS, and all our work.

The banner on the homepage has the affect of giving credit to Bigpond for the website; and implies that they created and now manage the site. Clearly wrong.

While I understand that there is an agreement in place for advertising, the fact that Bigpond seem to be taking credit for another companies work is suspect. Bigpond are a major sponsor, but so to is Fusion – if anything the banner should read: “Hosted by Bigpond, Powered by Helium”.

Please note: these are my views and not necessarily that of Fusion; and my humble opinion only.


A neutral perspective on CMS myths and selection.

Early last year the CMS market really started to get competitive (as if it wasn’t already spread enough).

In Australia that meant international companies sending sales and technology staff across the pond to talk directly to Aussie businesses, and make real connections; meaning local sales.

Toby Ward’s Blog had a summary and a few key points to make about CMS, and its a great little list of “traps for young players”.

However my take on the Ziff Davis source article, and Toby’s comments will hopefully (A) grant a perspective inside the CMS industry, and (B) more meat into the sandwich around these points.

Grain-of-Salt-Disclaimer: I work for a company that produces a CMS, so my comments come from practical experience. They also should not be viewed in isolation. Take it as read that I like our company and products, and will continue to work in application development no matter what happens in the future.
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Posted in CMS