A quick thought – if wow is Free to Play then can I cancel paying my subscription and then only login to the game on an existing toon that is level 1-20?
ie. Can I choose to suspend paying per month for a while, then move back to a subscription when I choose? No.
Clearly not, so its not true F2P, although I can understand why offering the model is a reasonable hook to players. There is a gulf between this form of free to play, and the form offered by Champions Online. I guess in an industry which is this competitive it stands to reason that marketing will bend what we think of as traditional F2P models. Perhaps that is even a good thing.
Are there many players left who have not already tried wow?